Case Studies On Pandemic And Epidemic Communication Campaigns: From The 1918 Influenza To Covid-19-..
-
- 1x de R$ 1.660,00 sem juros
- 2x de R$ 830,00 sem juros
- 3x de R$ 553,33 sem juros
- 4x de R$ 415,00 sem juros
-
R$ 1.577,00
-
R$ 1.660,00
Spanning over a century of global health crises, Case Studies on Pandemic and Epidemic Communication Campaigns examines 25 case studies across twelve major pandemics and epidemics that shaped public health communication and all types of organizations in both the public and private sector. Each chapter begins with the historical context when the health crisis occurred to help readers understand the overall magnitude of the health crisis, treatments, media, and available communication tools. Each case study contains a complete overview and details (situation analysis, objectives, strategies, tactics, implementation, results, and measurement), about a specific communication campaign to address the health crisis, as well as theoretical principles and insightful questions to hone critical thinking skills. The book also addresses ethics, social inequities, xenophobia, discrimination, fearmongering, misinformation, and vaccine hesitancy. The case study method is a crucial pedagogical tool for educators and practitioners to make sense of past and present health crises and learn about the similarities and parallels between communication methods and theoretical principles applied across epidemics and pandemics. The book will appeal to students and academics in public health and crisis communication programs as well as academic associations in communication and crisis management, public relations practitioners, and members of the leading communication industry groups.
| ISBN | 9781032561998 |
| Autor(a) | Flowers, Arhlene |
| Editora | Routledge |
| Ano de edição | 2026 |
| Acabamento | Capa Dura |
| Dimensões | 22,90 X 15,20 |
Produtos relacionados
-
Case Studies On Pandemic And Epidemic Communication Campaigns: From The 1918 Influenza To Covid-19-..R$ 481,32até 4x de R$ 120,33 sem jurosou R$ 457,25 via Pix -
The Covid-19 Pandemic As A Challenge For Media And Communication Studies-..R$ 481,32até 4x de R$ 120,33 sem jurosou R$ 457,25 via Pix -
Communication In The Age Of The Covid-19 Pandemic-..R$ 339,89até 4x de R$ 84,97 sem jurosou R$ 322,90 via Pix -
Communication In The Age Of The Covid-19 Pandemic-..R$ 830,00até 4x de R$ 207,50 sem jurosou R$ 788,50 via Pix
-
Categorias
Conteúdo
Sobre a loja
Myre Livraria, sua livraria online especializada em importação e revenda de livros nacionais e internacionais. Oferecemos uma vasta seleção de materiais didáticos de alta qualidade para aprender inglês, espanhol, francês, alemão e muito mais. Aproveite preços competitivos e entrega rápida em todo o Brasil
Pague com
Selos
Myre Editora Ltda. - CNPJ: 50.295.718/0001-20 © Todos os direitos reservados. 2026
