Opening Strategy: Professional Strategists And Practice Change, 1960 To Today-..
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Strategy is becoming more 'open' - more transparent and more inclusive. Opening Strategy tells the story of how corporate strategists and strategy consultants have worked since the middle of the last century to open up the strategy process. First strategic planning, then strategic management, and now 'open strategy' have all brought more people into the strategy process and provided more strategic information, for the benefit of both business and society at large. Informed by interviews with corporate strategists and consultants at leading firms such as General Electric and McKinsey & Co, and drawing on the historical archives of strategy's pioneers, this book provides vivid insights into the trials and tribulations of practice change in the strategy profession. Above all, it stresses the hard work of the little recognized and sometimes eccentric individuals who have been leaders in practice change. By building on a wide range of illustrations, covering both successes and failures, the book draws out general lessons for practice innovation in strategy. Those studying the topic will be able to set standard strategy techniques in historical and social context and develop new areas for investigation, while practising executives and consultants should gain a sense of how to innovate in strategy - and how not to.
Whittington, Richard
Professor de gerenciamento estratégico na Saïd Business School e Millman Fellow no New College, University of Oxford. É autor ou coautor de oito livros e tem vários artigos publicados. É editor-sênior de Organization Studies e participa do conselho editorial do Organization Science, do Strategic Management Journal e do Long Range Planning, entre outros. Ocupou posições plenas ou adjuntas em Harvard Business School, HEC Paris, Imperial College London, Universidade de Toulouse e Universidade de Warwick. |
| ISBN | 9780198738893 |
| Autor(a) | Whittington, Richard |
| Editora | Oxford Univ Pr |
| Ano de edição | 2019 |
| Páginas | 326 |
| Acabamento | Capa Dura |
| Dimensões | 23,60 X 15,20 |
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