The Influential Mind: What The Brain Reveals About Our Power To Change Others-..
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Winner of the British Psychological Society Book Award
Selected as a Best Book of the year by Forbes, The Times (UK), The Huffington Post, and BloombergA cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics, and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
Sharot, Tali
Tali Sharot é Ph.D em psicologia e neurociência pela Universidade de Nova York e é membro do departamento de Ciências Cognitivas, da Percepção e do Cérebro na University College London. Suas pesquisas repercutiram em veículos como Newsweek, Time, Guardian, Wall Street Journal, Washington Post e New Scientist, bem como na BBC e CNN. A autora vive em Londres. |
| ISBN | 9781250159618 |
| Autor(a) | Sharot, Tali |
| Editora | Holt Paperbacks |
| Ano de edição | 2018 |
| Páginas | 256 |
| Acabamento | Brochura |
| Dimensões | 20,80 X 13,70 |
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